Originally posted by Charles
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I can imagine every campaign manager and advertising executive are dying to know how to do that.
In fact I think it was Bryon York who did some quick analysis and discovered that these guys spent all of a whopping $3200 in all of the battleground states. Not per state but total. That's equivalent to something like 1 maybe 2 late night commercials on a local station.
For some perspective, back during the 2004 race then Newsweek editor Evan Thomas nonchalantly admitted on the now defunct Inside Washington show on PBS that media support was worth up to 15 points to John Kerry in his bid to be president ("Let’s talk about media bias here. The media, I think, want Kerry to win. They’re going to portray Kerry and Edwards as being young and dynamic and optimistic, and this glow is going to be worth maybe 15 points." )
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