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Thread: Trustworthy Broadcast without Point of View

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    See, the Thing is... Cow Poke's Avatar
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    Trustworthy Broadcast without Point of View

    Is this even POSSIBLE?

    "There are very few people who are able to deliver a trustworthy broadcast without point of view," says CBS News president Susan Zirinsky. "That’s who we want to be.”
    news.jpg


    On July 15 at 6:30 p.m., Norah O’Donnell becomes the next anchor of the brand-defining CBS Evening News. It’s still a heady perch — one once occupied by Walter Cronkite during seminal moments in history (the assassination of John F. Kennedy, Vietnam). But it’s also one with many challenges in the always-on Trump-tweet fueled news cycle.

    CBS News president Susan Zirinsky entered the top job at the news division with an unshakable belief that O’Donnell, an aggressive and insightful broadcaster who has an instinct for news-making interviews, was the right person for the job. And so it is the second big anchor shake-up at the division, with Gayle King now the linchpin of CBS This Morning alongside co-anchors Anthony Mason and Tony Dokoupil.

    O’Donnell has recounted a congratulatory phone call from Oprah Winfrey who told her the Evening News is O’Donnell’s “supreme destiny.”

    “There are so few women who get to speak about the world to the world,” Winfrey told her, according to O’Donnell. “And you are now one of those people.”

    With the 50th anniversary of the Apollo 11 lunar landing on July 20, the timing of the premiere installment of the CBS Evening News With Norah O’Donnell offers an opportunity to remind viewers of the division’s legacy. This week's broadcast will included O’Donnell’s sit-down with Caroline Kennedy and Amazon founder Jeff Bezos, whose company Blue Origin is working to send humans to the moon. And on Tuesday, O’Donnell will anchor the program live from the Kennedy Space Center, the same location where Cronkite broadcast 50 years ago. On that day, the show will also include O’Donnell’s interview with three female pioneers of Apollo 11; engineers Joann JoAnn Morgan and Poppy Northcutt and MIT scientist Margaret Hamilton, who helped program the Apollo 11 lunar module for landing anticipating some of the problems that would occur and did occur just before landing. At 10 p.m, O'Donnell will also anchor a one-hour primetime special Man on the Moon, which weaves together Cronkite's coverage of the moon landing along with Neil Armstrong’s narrative in an experiential film.
    Every problem is the result of a previous solution.

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    tWebber Mountain Man's Avatar
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    It really isn't that hard. Just report the facts without commentary, analysis, or other attempts to "explain the news"... it's pretty simple, actually.
    Some may call me foolish, and some may call me odd
    But I'd rather be a fool in the eyes of man
    Than a fool in the eyes of God


    From "Fools Gold" by Petra

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    Troll Magnet Sparko's Avatar
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    The sad thing is, that is how they ALL should be, by default.

  4. Amen RumTumTugger, NorrinRadd amen'd this post.
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    tWebber seer's Avatar
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    Quote Originally Posted by Mountain Man View Post
    It really isn't that hard. Just report the facts without commentary, analysis, or other attempts to "explain the news"... it's pretty simple, actually.
    But it also has to do with the stories they choose to air, and the language. I was at a party once with a liberal news director from the New York market. I was complaining how they kept calling Pro-lifers, anti-choice, anti-abortion rights. And the abortionists as pro-choice, pro-women's rights. From the get go the choice of language was used to color the story, we were "anti" they were "pro." He didn't get it.
    Atheism is the cult of death, the death of hope. The universe is doomed, you are doomed, the only thing that remains is to await your execution...

  6. Amen NorrinRadd, RumTumTugger amen'd this post.
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    See, the Thing is... Cow Poke's Avatar
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    Not starting out so well....

    'CBS Evening News' Ratings Slip On Norah O'Donnell's Debut As Anchor


    But it's early!

    CBS's heavily promoted debut Monday of Norah O'Donnell as the new anchor and managing editor of the network's flagship CBS Evening News failed to end CBS's long run in third place behind ABC's World News Tonight and the NBC Nightly News. In fact, ratings data compiled by Nielsen show O'Donnell's first night actually delivered lower ratings than the anchor she replaced, Jeff Glor.

    O'Donnell's first night drew favorable reviews, with the Columbia Journalism Review saying "it was a strong start" and Variety calling it “a no-nonsense newscast that was packed with information and left little time for gimmicks.” That was just what O'Donnell had promised in interviews leading up to her first night in the anchor chair, when she reflected on CBS's long tradition of journalism, including icons like Walter Cronkite and Edward R. Murrow. “For Mr. Murrow, we will try to use (television) well–and with integrity," O'Donnell said in her debut.

    But for all the buzz, Monday night's broadcast was down compared to the same night a year ago—and the average audience for the CBS Evening News so far in 2019. O'Donnell drew a total audience of 5.61 million viewers, down 1% from the same night in 2018 (5.69 million viewers) and down 6% compared to the 2019 year-to-date average of 5.96 million.

    Perhaps more concerning for CBS were the ratings among viewers 25-54, the demographic most valued by advertisers, and an audience critical for lifting the CBS Evening News out of the ratings basement. O'Donnell delivered 929,000 viewers in the demo Monday, compared to 1.22 million a year ago when the newscast was anchored by Glor—a decline of 24%. The newscast was down 22% in the demo compared to the year-to-date average.
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    tWebber NorrinRadd's Avatar
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    Complete fail. She and CBS editorialized (as opposed to just reporting) by labeling Trump's controversial tweets "racist."
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    tWebber MaxVel's Avatar
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    Quote Originally Posted by seer View Post
    But it also has to do with the stories they choose to air, and the language. I was at a party once with a liberal news director from the New York market. I was complaining how they kept calling Pro-lifers, anti-choice, anti-abortion rights. And the abortionists as pro-choice, pro-women's rights. From the get go the choice of language was used to color the story, we were "anti" they were "pro." He didn't get it.
    Not just that. Also things like the lighting, music intros, camera angles etc can set a particular mood or tone. What goes before and after can be important too - for example showing someone saying something, then cutting straight to some experts (real experts or not) disagreeing makes the first person look less credible. Not to mention just what parts of the interview they use, and what they don't, and in what order they use them. Reporters are known to lie about their motives for an interview, presenting themselves as sympathetic to get the interviewee to open up and say something stupid. Even to the extent of pretending to agree with the interviewee's politics (or appear to be more extreme that them).

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    tWebber Mountain Man's Avatar
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    Quote Originally Posted by NorrinRadd View Post
    Complete fail. She and CBS editorialized (as opposed to just reporting) by labeling Trump's controversial tweets "racist."
    The problem with the media echo chamber is that it's almost impossible for a person on the inside to be objective, even if they're genuinely trying to be.
    Some may call me foolish, and some may call me odd
    But I'd rather be a fool in the eyes of man
    Than a fool in the eyes of God


    From "Fools Gold" by Petra

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